If you’re selling anything, there are three kinds of people out there: those who will buy from you, those who might buy from you, and those who will never buy from you. It’s not cost-effective to try to shut down the third group, and there’s a word for unpaid use by the second group: “marketing”.

From On Selling Art, by Tim Bray.

2006-01-01 08:45:44+0900

miscellaneous, p.d.o

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